MARLO R. CRUZ OF CIBI INFORMATION, INC. FEATURE ON FORBES MAGAZINE PHILIPPINES
“We have the data, and equally important, we know the Philippines. We know its needs and this is what we are trying to cater to.” This is the statement of Marlo R. Cruz, President and CEO of CIBI Information, Inc. on his feature by Forbes Philippines magazine last December 2016. With the banner entitled Strained Lead, the magazine distinguished CIBI Information, Inc. as a homegrown credit bureau constantly stepping up to be on all fronts in the credit information business.
“We are ahead of the market despite foreign companies coming in.” Cruz remarked. The entry of more players in recent years prompted CIBI to move up its expansion particularly on its services. CIBI is currently developing non-credit related information services such as predictive analytics tools for pre-employment screening and attrition management.
CIBI is also in strong partnerships with cooperative and microfinance organizations that serve unbanked households in the Visayas and Mindanao area. In the process, CIBI will build its own database serving to different market segments; from individual credits scores to “household scores”.
Last October 2016, CIBI announced a partnership with U.S.-based analytic software firm FICO to launch predictive scoring product for the Philippines